Skip to content
Home » Blog » Employer Branding: How To Build It For Business – David Skriloff

Employer Branding: How To Build It For Business – David Skriloff

Employer Branding

The world of business is changing; conventional techniques for recruiting and retaining talent are no longer sufficient in today’s digital age. As such, businesses that want to stay ahead of the curve have been turning to employer branding as a new way to make their company stand out from the competition. Employer branding can make or break your success in hiring and employee retention, so it’s important for digital media businesses to understand how it works and why its importance cannot be overstated. In this blog post, David Skriloff explains what exactly employer branding is and how you can build one that will help you reach your goals.

David Skriloff On Employer Branding: How To Build It For Business?

Employer branding is a powerful tool for businesses to establish a strong identity and stand out from the competition, says David Skriloff. It involves creating a positive image of the company that appeals to potential and current employees in order to attract top talent. Employer branding also serves to boost morale, retain staff and increase employee loyalty and engagement.

When building an employer brand, it’s important to focus on key areas such as company culture, mission, and values, career opportunities, work environment, and benefits package. The first step is to define the core elements of the business that are important to its success – the unique factors which make it desirable as an employer; these will form the basis of your employer brand story.

Your next task should be to create an employer brand narrative that conveys the desired message. This should be woven into all of your communications, from job postings to company literature and social media posts. It needs to be engaging and consistent across all platforms. You could even consider creating a video or podcast series which highlights life at the firm, featuring current employees sharing their experiences.

When it comes to promoting your employer brand, there are several strategies you can use. These include: developing a presence on social media such as LinkedIn and Instagram; utilizing job boards; leveraging recruitment agencies; hosting events such as career fairs and webinars; reaching out directly to potential candidates via email or phone calls; creating content such as blogs which showcase the company culture; investing in digital marketing campaigns; and providing referral bonuses for existing staff who introduce new members to the team.

It’s important, as per David Skriloff, to track and measure the success of your employer brand in order to make sure it has the desired effect. Metrics such as response rate, applications per job posted, and recruitment costs will provide valuable insight into how well your strategy is working, enabling you to make any necessary changes or adjustments.

David Skriloff’s Concluding Thoughts

According to David Skriloff, by using these strategies, a business can effectively create an attractive employer brand that helps them stand out from the competition and attract top talent. With a strong employer brand in place, businesses have an advantage when it comes to recruiting and retaining high-quality staff – making it a worthwhile investment for businesses of all sizes.