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Take Guesswork Out Of Content Planning: Frameworks – David Skriloff

Take Guesswork Out Of Content Planning: Frameworks - David Skriloff

Are you familiar with the phrase “Failing to plan is planning to fail”? When it comes to successful content businesses, this statement couldn’t be truer. Without proper planning, even the most talented content creators can find themselves blindsided by emerging trends and unable to produce effective strategies when they’re needed most. That’s why having reliable frameworks in place is essential for those looking to take their content plans from mediocre to remarkable. In this article, David Skriloff discusses a few key ways that strategic frameworks can help you take the guesswork out of your content planning efforts and achieve maximum success!

David Skriloff Lists Strategic Frameworks To Take Guesswork Out Of Content Planning

1. Content Marketing Pyramid: According to David Skriloff, this framework is focused on creating content that moves prospects through the sales funnel, from awareness to conversion. It starts with brand building content such as blog articles and videos, followed by lead nurturing content like eBooks and infographics, down to closing-focused content such as customer testimonials and product demos. This pyramid helps marketers create a strategy that addresses all stages of the buyer’s journey while driving conversions.

2. Content Pillars & Clusters: This type of framework uses topics or categories (pillars) to structure related pieces of content (clusters). For example, if you have a fitness blog, your pillars could be nutrition, workouts and lifestyle – each with their own clusters of content. This strategy helps marketers keep their content organized, improve SEO and create a clearer message for readers to follow.

3. Content Maps: Content maps help marketers visualize how pieces of content relate to each other. It can be used to identify related topics that can be grouped together into larger pieces of content such as an eBook or webinar series. By connecting different elements of your content, you can quickly see the big picture and develop stronger strategies for engagement with prospects and customers.

4. AIDA Model (Attention-Interest-Desire-Action): This model was introduced in the late 19th century as a way of looking at advertising but it’s just as relevant today when it comes to creating effective content. This framework focuses on grabbing attention, creating interest, stimulating desire and ultimately driving action. Marketers should use this model to ensure their content is optimized for each stage of the sales cycle.

5. Content Audit: A content audit, as per David Skriloff, helps marketers assess the effectiveness of their current content and identify areas of improvement. It involves analyzing your existing content based on factors such as relevance, quality, performance, user experience and more. The results can then be used to develop a stronger strategy moving forward and eliminate any weak points in your content marketing plan.

Statistics And Real Life Example

According to a recent survey, 68% of marketers believe that having reliable frameworks in place is essential for content planning success, while 55% report that using frameworks helps them save time on content creation and management.

Furthermore, 92% of marketers say they have seen an increase in website performance after implementing content mapping strategies into their plans.

For example, A Consulting company in Newzealand recently implemented the AIDA Model when creating its new website design to ensure it was optimized for each stage of the sales cycle. The company also conducted a content audit to evaluate what was working and identify areas that needed improvement before launching its new website design. The result? A 20% increase in total web visits within just one month!

David Skriloff’s Concluding Thoughts

Each one of these strategic frameworks can help marketers take the guesswork out of planning effective content marketing strategies that drive engagement with prospects and customers alike. According to David Skriloff, by leveraging these frameworks to create smart content strategies and executing them with precision, marketers can enjoy the returns of highly effective content.